Amaranta Wright unveils the extraordinary Venezuelan family that has grown into the leading global percussion brandname, and asks what’s the family secret?
Professor T.M. Scruggs, an ethnomusicologist at the University of Iowa, has spent six years specializing in Venezuelan music and culture. In this interview he paints a fascinating portrait of a musical heritage that is one of Latin America’s richest.
It’s not only Rio Ferdinand who sees himself as the next Simon Cowell, baseball legend Bobby Abreu has put his weight into promoting Venezuelan music worldwide, with a marketing strategy only fitting for a baseball star.
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